I was born and raised in Los Angeles by two amazing, immigrant parents. I grew up working in the family businesses until I attended university. I went to school to pursue a business degree but switch my focus to pursue something more creative: Advertising.

I always dreamt of working on large advertising campaigns, TV commercials, and radio commercials. I knew I like business but I was always more creatively driven. I’ve had the luck to work on campaigns for several large brands including: Daisy Sour Cream, Johnny Rockets, Tai Pei Frozen Foods, and Universal Studios Hollywood.

I now live in Denver, Colorado where I work closely with business owners to grow their brands. I spend most of my spare time living an active lifestyle, discovering Colorado’s beauty with my family and working on my creative passion projects. I am inspired by the work of hospitality professional and creatives such as Union Square Hospitality Group, Joanie Simon, Julian Lallo, George Lois, David Oglivy, James Martin, Peter McKinnon, Will Guidara, and many other food & beverage pioneers.

I’ve spent most of my life working in the restaurant industry. One of the lessons I learned working in restaurants is that people eat with their eyes first. I carry that mindset into every brand I work with always asking myself, “does this look and feel like the story we want to tell?” Because if it doesn’t grab someone at first glance, we’ve already lost them.