Brewing Dreams
The Client: Bright Penny Brewing Company
Bright Penny Brewing is the leading brewer in Mabane, NC. Dream Whip Sour Ale is a play on Disneyland's Dole Whip. A playful Golden Sour Ale with Pineapple, Madagascar Vanilla Beans, and Lactose to give it a light, creamy, and refreshing mouthfeel. In 2022, they partnered with Riley Contracting Group to raise money for Hops for Hope, Children’s Flight for Hope fundraising event.
The Project
Beer Label Design + T-Shirt Design
Design a label using Bright Penny Brewing’s current branding. The goal was to create something that felt true to the brand but still had its own personality. I wanted to use bright colors to represent the “bright” style beer.
The Process
The Results
A design giving “Aloha” vibes and branded merch. The brewery and contracting team contributed to a record breaking $410, 000+ raised for Children’s Flight of Hope. And of course the beer was tasty!
